News and Updates

Are You a Networker or a Connector?

The term ‘networking’ has been around for quite some time.  One popular definition of networking is “to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position”.  For many in business, networking is considered to be one of their most important activities. How Do You Network? […]

Web Development – You Get What You Pay For

Here’s a scenario that plays out hundreds of times each day across the U.S.  A prospective client will contact a digital agency about a new website.  The agency is respected, has done great work in the past and comes to the meeting prepared with questions and ideas on how to help the client grow their […]

Why Your Grandparents Shouldn’t Hate Social Media

It’s no exaggeration to say the internet has changed the way we work and play.  It has changed our culture and the way we think.  Now, with the rise of social media, we’ve changed the way we interact with one another and how we communicate our thoughts and ideas. Well, at least most of us.  […]

The Importance of Visual Storytelling in Regards to Branding

Figuring out what your brand is and what it represents can be tricky. Whether your company is big or small, great branding is one of the key components of a successful business. With this in mind, one of the most influential branding techniques used today is visual storytelling, and here is why. What is Visual […]

How to Optimize Your Content for Voice Search

One of the newest and greatest technological advances of the 21st century is voice search. Most people know voice search as “Siri” on their iPhones (sorry, Android users). No matter what type of smartphone you have, voice search is an option and is greatly utilized. That being said, as a website owner, it’s important to […]

The Importance of Establishing Yourself As a Subject Matter Expert

Picture this: You go to a high-end car dealership to buy yourself a new, fancy car. When you get there, a nice salesman comes to greet you and offers to help you look around and find what you’re looking for. You test drive a couple cars and have some questions about price, technology, and safety […]

How Beacons Can Transform Your Business

I’m not going to lie. When I first came across the beacon, I was a little concerned. It seemed a bit invasive to me, like something right out of 1984. After some preliminary research, I began to understand why beacons are useful, and actually now highly suggest them to businesses large and small.  What is a Beacon? […]

Ways to Spread Brand Ambassador Awareness

First you find your brand ambassadors, but then what do you do? Spreading the central message (or mission) of your company can be more difficult than it seems, as getting consumers to take the time to educate themselves about your company can be an expensive chore. In this article, we dive deeper into the different […]

Who Can Be A Brand Ambassador? – Exploring The Basic Roles

As discussed in our previous blog (which you can see here), brand ambassadors are essential to a company’s public appearance and success. We lightly touched on the different roles brand ambassadors can take before, but in this blog, we’re going to take a deeper look into who brand ambassadors can be, and why each role […]

Revisiting The Importance of Brand Ambassadors

A little refresher:  Brand Ambassador:  Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. As you can tell from the definition, a brand ambassador is a key element of a successful business. You might be wondering, “Where can I get one of those bad boys?”. Funny enough, YOU […]

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