News and Updates

Ways to Spread Brand Ambassador Awareness

First you find your brand ambassadors, but then what do you do? Spreading the central message (or mission) of your company can be more difficult than it seems, as getting consumers to take the time to educate themselves about your company can be an expensive chore. In this article, we dive deeper into the different […]

Who Can Be A Brand Ambassador? – Exploring The Basic Roles

As discussed in our previous blog (which you can see here), brand ambassadors are essential to a company’s public appearance and success. We lightly touched on the different roles brand ambassadors can take before, but in this blog, we’re going to take a deeper look into who brand ambassadors can be, and why each role […]

Revisiting The Importance of Brand Ambassadors

A little refresher:  Brand Ambassador:  Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. As you can tell from the definition, a brand ambassador is a key element of a successful business. You might be wondering, “Where can I get one of those bad boys?”. Funny enough, YOU […]

Digital Marketing Trends of 2018

Another year has flown by and we are now in 2018. With each new year, new technology arises, changing the digital marketing game. As spoken about in our previous article (LINK), voice search has become a widely used tool. In this post, we will dig deeper into the marketing benefits of voice search, as well […]

How To Make The Most Out Of Valentine’s Day – Marketing Strategies

The most romantic day (or loneliest, for some of us) has arrived once again: Valentine’s Day. People across the world celebrate this holiday, generally buying their loved ones extravagant gifts and chocolates to show their appreciation and fondness for one another. While Valentine’s Day may not personally be your favorite holiday, it is a great […]

Finding Your Audience – Deciding What Social Media To Use

An important aspect of marketing is making sure that you identify and target the appropriate audience to receive your content. The first step of finding your audience is to define your ideal customer and your target market. Know what kind of people your consumers are, their likes and their dislikes as well as their demographic. […]

Keeping Up with Social Media Updates

Social media is constantly changing. Part of the responsibility of being a business owner is keeping up with social media updates. Focusing on social media updates will help your business’ social media profiles to stay relevant. By staying updated you are providing your business with a good foundation for expression on social media. How to […]

Top Brand Ambassador Examples

Back by popular demand, we’re focusing on brand ambassadors for yet another post.  In order to get a better understanding of the creative ways you can use your brand ambassadors to spread your company’s message, we have compiled some of the best videos from companies around the country. WestJet Christmas Miracle: 12 Flights of Christmas […]

Using Social Media “Stories”

What are Social Media “Stories”? Social media stories consist of photos or videos that last 24 hours. The main idea of social media stories is that it allows your business to provide consumers with access to live events; using real time social media marketing. Social media stories can be used to promote product launches, trade […]

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