News and Updates

The Importance of Visual Storytelling in Regards to Branding

Figuring out what your brand is and what it represents can be tricky. Whether your company is big or small, great branding is one of the key components of a successful business. With this in mind, one of the most influential branding techniques used today is visual storytelling, and here is why. What is Visual […]

How to Optimize Your Content for Voice Search

One of the newest and greatest technological advances of the 21st century is voice search. Most people know voice search as “Siri” on their iPhones (sorry, Android users). No matter what type of smartphone you have, voice search is an option and is greatly utilized. That being said, as a website owner, it’s important to […]

The Importance of Establishing Yourself As a Subject Matter Expert

Picture this: You go to a high-end car dealership to buy yourself a new, fancy car. When you get there, a nice salesman comes to greet you and offers to help you look around and find what you’re looking for. You test drive a couple cars and have some questions about price, technology, and safety […]

How Beacons Can Transform Your Business

I’m not going to lie. When I first came across the beacon, I was a little concerned. It seemed a bit invasive to me, like something right out of 1984. After some preliminary research, I began to understand why beacons are useful, and actually now highly suggest them to businesses large and small.  What is a Beacon? […]

Ways to Spread Brand Ambassador Awareness

First you find your brand ambassadors, but then what do you do? Spreading the central message (or mission) of your company can be more difficult than it seems, as getting consumers to take the time to educate themselves about your company can be an expensive chore. In this article, we dive deeper into the different […]

Who Can Be A Brand Ambassador? – Exploring The Basic Roles

As discussed in our previous blog (which you can see here), brand ambassadors are essential to a company’s public appearance and success. We lightly touched on the different roles brand ambassadors can take before, but in this blog, we’re going to take a deeper look into who brand ambassadors can be, and why each role […]

Revisiting The Importance of Brand Ambassadors

A little refresher:  Brand Ambassador:  Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. As you can tell from the definition, a brand ambassador is a key element of a successful business. You might be wondering, “Where can I get one of those bad boys?”. Funny enough, YOU […]

Digital Marketing Trends of 2018

Another year has flown by and we are now in 2018. With each new year, new technology arises, changing the digital marketing game. As spoken about in our previous article (LINK), voice search has become a widely used tool. In this post, we will dig deeper into the marketing benefits of voice search, as well […]

How To Make The Most Out Of Valentine’s Day – Marketing Strategies

The most romantic day (or loneliest, for some of us) has arrived once again: Valentine’s Day. People across the world celebrate this holiday, generally buying their loved ones extravagant gifts and chocolates to show their appreciation and fondness for one another. While Valentine’s Day may not personally be your favorite holiday, it is a great […]

Finding Your Audience – Deciding What Social Media To Use

An important aspect of marketing is making sure that you identify and target the appropriate audience to receive your content. The first step of finding your audience is to define your ideal customer and your target market. Know what kind of people your consumers are, their likes and their dislikes as well as their demographic. […]

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