Helpful Insights

Seven Travel Tips Everyone Should Know

The members of Captivation Media team recently went on their annual corporate retreat.  It was a fun-filled time set aboard the cruise ship, Norwegian Sky.  The time away helped recharge our batteries, strengthen bonds and gave us a rare chance to unwind and even make a splash at Aquaventure, the water park at the incredible […]

Pinterest the Definitive Guide – Part 2

Last week, we explained what Pinterest was.  We examined the short history of the social network and looked at its significant growth.  To quickly summarize, Pinterest is an image-driven social media site that resembles a virtual pinboard.  Pinterest is big, it’s getting bigger and it’s easy to use.  Pinterest is driving a lot of traffic […]

Pinterest : The Definitive Guide – Part 1

If you’re like many, you’ve heard the “Pinterest” word being thrown around a lot lately.  And if you are anything like us, you really didn’t know much about this social media site until quite recently.  Out of curiosity, we created our own accounts and started utilizing Pinterest to see what all the fuss is about […]

Valentines Day Marketing Tips

February is upon us.  Winter has settled in and the shortest month of the year usually means gray skies, cold temperatures and lots of snow to shovel.  But February is also the time for the Super Bowl, Mardi Gras and of course, Saint Valentine’s Day.  Most of us succumb to the pressures of Cupid and […]

The Important Role of the Brand Ambassador

Brand Ambassador:  Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it?  And while every small business owner would love to find several brand ambassadors underneath their Christmas tree, it’s not that easy.  No matter how much you beg, Santa isn’t going to wrap […]

Top Holiday Movie Picks for 2011

The holiday season is almost upon us, and while that means Thanksgiving dinners, Christmas parties and putting on 10 lbs that will become a New Year’s resolution to lose, it also means the annual holiday line-up of movies.  This time of year tends to bring a wide variety of flicks for everyone’s taste, including Christmas […]

Setting Up Your Own Google+ Brand Page

Google+ has set records for its fast growth.  But has it really had an impact on the average social user?  And now, months after its initial launch, Google has launched their Google+ Pages for businesses.  The debate begins whether businesses will benefit by adding Google+ to their social media marketing plan, or to stick with […]

Sometimes, “Like Us on Facebook” Just Isn’t Enough

Many people have a love/hate relationship with social media.  We all have a friend or relative that seems to spend every waking moment on Facebook or they send dozens of tweets per day from their Twitter account.  Then, there are others who still refuse to open a profile because of the frivolity of it all.  […]

Halloween Marketing: Should You Take a Walk on the Dark Side?

From haunted attractions, costumes, candy & spooky decorations; Halloween can mean big profits for small businesses. While many businesses gear up early for Christmas, many allow the Halloween season to pass them over like Linus waiting for the Great Pumpkin.  If you’re being left out in the cold on All Hallows Eve, it’s time to […]

Ultimate Guide to Halloween Horror Nights and Universal Studios

Tempting Lady Luck, Haunted Houses and the Thrill Rides at Universal Orlando’s 2011 Halloween Horror Nights Amusement Park Event Last weekend was a mini corporate retreat for the employee’s of Captivation Media Group.  And while some companies choose to enjoy picnics by secluded lakes with afternoons filled with volleyball, tug-of-war and softball, the members of […]