Helpful Insights

What Your Location Says About Your Business

Recently, Captivation Media moved into our cool new digs, so it seems only natural to talk about the importance of location to a small business.  No move is easy, whether it’s just you and a computer or if you have twenty employees and heavy manufacturing equipment.  There’s a lot to think about when deciding on […]

2012 Top Summer Blockbuster Movie Picks

Summer will be here soon, and with it will be another crop of big-budgeted movies all vying for your hard earned dollars.  Which will turn out to be blockbusters and which ones will be bellyfloppers?  Only time will tell, but after watching all of this year’s summer movie trailers, Captivation Media has made its list […]

Seven Travel Tips Everyone Should Know

The members of Captivation Media team recently went on their annual corporate retreat.  It was a fun-filled time set aboard the cruise ship, Norwegian Sky.  The time away helped recharge our batteries, strengthen bonds and gave us a rare chance to unwind and even make a splash at Aquaventure, the water park at the incredible […]

Pinterest the Definitive Guide – Part 2

Last week, we explained what Pinterest was.  We examined the short history of the social network and looked at its significant growth.  To quickly summarize, Pinterest is an image-driven social media site that resembles a virtual pinboard.  Pinterest is big, it’s getting bigger and it’s easy to use.  Pinterest is driving a lot of traffic […]

Pinterest : The Definitive Guide – Part 1

If you’re like many, you’ve heard the “Pinterest” word being thrown around a lot lately.  And if you are anything like us, you really didn’t know much about this social media site until quite recently.  Out of curiosity, we created our own accounts and started utilizing Pinterest to see what all the fuss is about […]

Valentines Day Marketing Tips

February is upon us.  Winter has settled in and the shortest month of the year usually means gray skies, cold temperatures and lots of snow to shovel.  But February is also the time for the Super Bowl, Mardi Gras and of course, Saint Valentine’s Day.  Most of us succumb to the pressures of Cupid and […]

The Important Role of the Brand Ambassador

Brand Ambassador:  Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it?  And while every small business owner would love to find several brand ambassadors underneath their Christmas tree, it’s not that easy.  No matter how much you beg, Santa isn’t going to wrap […]

Top Holiday Movie Picks for 2011

The holiday season is almost upon us, and while that means Thanksgiving dinners, Christmas parties and putting on 10 lbs that will become a New Year’s resolution to lose, it also means the annual holiday line-up of movies.  This time of year tends to bring a wide variety of flicks for everyone’s taste, including Christmas […]

Setting Up Your Own Google+ Brand Page

Google+ has set records for its fast growth.  But has it really had an impact on the average social user?  And now, months after its initial launch, Google has launched their Google+ Pages for businesses.  The debate begins whether businesses will benefit by adding Google+ to their social media marketing plan, or to stick with […]