Helpful Insights

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Using Video to Boost Business in a Pandemic

It’s not much of a stretch to say that the coronavirus pandemic has changed us, both in our personal lives and how we do business. Most of us have changed the way we shop, dine out or gather around people. For many business owners that have felt the burn of a shutdown or at the […]

Choosing the Right Digital Agency

Your business has been growing. You’ve put in long hours, so much that you doubt your spouse could pick you out of a police line-up. You’ve handled the local marketing efforts as best you could, considering no one really has a background in the subject. You see a bright future for your company. But growing […]

Pricing Vs Value – Not All Peanut Butter is Created Equal

At Captivation, we have the distinct privilege of working with great companies – new and old, from all over the world and every walk of life.  Each organization we help sells products and services vastly different from the next, but all however, share the same common mantra – love what you do, and find ways to make money […]

Using Images to Grow Your Facebook Fan Page

We’ve talked in previous blogs about how Pinterest, an image-driven social media site, can help grow your business.  And while sites like Pinterest have skyrocketed in popularity, Facebook is still king of the social media hill.  Many business owners still don’t take full advantage of posting images to help grow their Facebook business page. People […]

Halloween Horror Nights Orlando – 2013 Survival Guide (Updated)

While it still feels like summer in Florida, visitors to Orlando may feel an unsettling chill in the air as Universal Studios Halloween Horror Nights opens once again for the 2013 Halloween season. The Captivation Media team will be there opening night (Friday, Sept. 20th) for a weekend of frightful fun at its annual mini […]

5 Tips for Marketing Your Haunted Attraction this Year

Last year, I still remember a conversation between my niece and her friends as I drove them towards the town’s cineplex.  The names have been changed to protect the not-so-innocent. Carla:  Jeremy said he saw the movie and he said it sucked.  I don’t want to waste my money. Mandy:  Really?  Then I don’t want […]

Transform Your Team Into Passionate Brand Ambassadors

A while back, our team authored a blog about the role of brand ambassadors (also called brand evangelists). This topic has been one of our most trending blogs ever since and  sparked a lot of emails from our readers, wanting to know more about this topic.  So this week, we thought we’d delve a little […]

WordCamp Miami 2013

This year’s WordCamp Miami (#wcmia) will be here in less than a week!  This event will be attended by industry leaders in the web development and marketing community, power users of WordPress, as well as business professionals looking to learn more about this amazing platform and how best to utilize it for their company’s web properties. […]