How To Attract and Keep Donors

One of the most important aspects of running a non-profit business is acquiring donors. Without donors, it would be impossible to stay up and running. So how do you differentiate yourself from any other non-profit in order to attract a donor? While some donors may have a soft-spot for specific causes, it often depends more […]

Tips to Monetize Your Website As A Non-Profit

 If you’re a non-profit organization, monetizing your website can be quite the challenge. Luckily, there are a few ways to bring in a bit of a cash flow, allowing your website to grow and become something amazing. Should I Use Ads On My Non-Profit Website? Ads are one of the most popular and easiest ways […]

Keeping Your Website Up To Date

Why Should I Keep My Website Up To Date? Being a business-owner requires you to have 3 brains and 8 arms; there is always something that needs to get done. While updating your website might seem like it should be low on the priority list, it most certainly shouldn’t. Keeping your website up to date […]

The Marketing Secret to Social Media

When Should I Update My Social Media Accounts? Most people understand the importance of using social media as a way of promoting their company, but aren’t exactly sure how much they should share and how frequently they should post. Social media posts should be updated as needed; therefore, if you have nothing new to say, […]

Choosing the Right Digital Agency

Your business has been growing. You’ve put in long hours, so much that you doubt your spouse could pick you out of a police line-up. You’ve handled the local marketing efforts as best you could, considering no one really has a background in the subject. You see a bright future for your company. But growing […]

Attack of the Halloween Commercials

Our Top 25 Best Halloween & Horror Ads of All Time October is our favorite time of the year.  It’s a time to go to haunted attractions, watch horror movies and attend Halloween parties.  Of course, television commercials play their part too, setting the mood for us to buy things during the scariest season of […]

Pricing Vs Value – Not All Peanut Butter is Created Equal

At Captivation, we have the distinct privilege of working with great companies – new and old, from all over the world and every walk of life.  Each organization we help sells products and services vastly different from the next, but all however, share the same common mantra – love what you do, and find ways to make money […]

2014 Haunted Attraction Marketing Guide

Halloween Marketing as a Year-Round Mentality October has finally arrived. And for many of us, it’s the most wonderful time of the year. The stores are full of Halloween merchandise, jack-o-lanterns are popping up on porch steps and haunted attractions are scaring up business throughout the country. For a haunted attraction owner, the focus is […]

Captivation Media Wins ADDY Award for #CYDMario

A Professional Silver ADDY award was given to Community Youth Development (CYD) of SarasotaCounty for #CYDMario, a Super Mario-inspired video campaign in association with the Giving Partner Challenge.  The ADDY Underground Awards Gala was held on February 22nd, 2014 and is sponsored by the Suncoast chapter of the American Advertising Federation (AAF). CYD turned to […]

Captivation Media Group to Speak at HAuNTcon 2014

Just announced – Captivation Media has been invited to conduct a business class entitled “Critical Components of a Haunted Attraction Website” at the 2014 HAuNTcon. HAuNTcon is an acronym for the Haunted Attraction National Tradeshow and Conference. HAuNTcon is for haunted attraction owners as well as people who love haunted houses and Halloween. This year the tradeshow and […]