Blog

A Guide to Facebook Insights

Having a Facebook Page for your business can be fun and exciting, especially when you watch your number of ‘Likes’ grow and fans interacting with your posts.  But how do you determine if your Page is really a success, who is actually engaging with you and if the content you’re posting is effective or not?  […]

Minimize Clicks to Maximize Profits

Okay, let’s say you’re looking for a certain product and you’ve just performed a Google search and found a prospective website.  CLICK.  You land on the splash page.  You CLICK on ‘enter site’.  After looking around the home page, you find the products tab.  CLICK.  Now, you’re on the products page.  There are a lot […]

Calculating Your Marketing ROI

If you’re like most people, you closely watch your investments, measuring and monitoring them to get the maximum return on your money.  You also compare your current investments to other potential opportunities in the marketplace.  However, when it comes to small business owners creating their marketing campaigns, many of us don’t feel the need to […]

Three Things to Supercharge Your Website

With over 2 billion internet users in the world, the online marketplace continues to expand.  However, the competition for internet sales is as tough as it’s ever been.  The marketplace continues to evolve.  It’s not easy to keep potential customers on your website with just text and images anymore.  Furthermore, it’s not easy to convince […]

Crowdfunding: The Ultimate Guide to Running a Successful Kickstarter Campaign

Often times, financing a startup project is an impossible hill to climb for entrepreneurs, artists and small business ventures.  There is an option that many people are choosing today, thanks to popular sites like Kickstarter and IndieGoGo.  It’s called crowdfunding. What Is Crowdfunding? In basic terms, crowdfunding (also called crowd financing & crowd sourced capital) […]

Are You a Networker or a Connector?

The term ‘networking’ has been around for quite some time.  One popular definition of networking is “to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position”.  For many in business, networking is considered to be one of their most important activities. How Do You Network? […]

Web Development – You Get What You Pay For

Here’s a scenario that plays out hundreds of times each day across the U.S.  A prospective client will contact a digital agency about a new website.  The agency is respected, has done great work in the past and comes to the meeting prepared with questions and ideas on how to help the client grow their […]

Why Your Grandparents Shouldn’t Hate Social Media

It’s no exaggeration to say the internet has changed the way we work and play.  It has changed our culture and the way we think.  Now, with the rise of social media, we’ve changed the way we interact with one another and how we communicate our thoughts and ideas. Well, at least most of us.  […]

The Importance of Visual Storytelling in Regards to Branding

Figuring out what your brand is and what it represents can be tricky. Whether your company is big or small, great branding is one of the key components of a successful business. With this in mind, one of the most influential branding techniques used today is visual storytelling, and here is why. What is Visual […]

How to Optimize Your Content for Voice Search

One of the newest and greatest technological advances of the 21st century is voice search. Most people know voice search as “Siri” on their iPhones (sorry, Android users). No matter what type of smartphone you have, voice search is an option and is greatly utilized. That being said, as a website owner, it’s important to […]