Setting Up Your Own Google+ Brand Page

Google+ has set records for its fast growth.  But has it really had an impact on the average social user?  And now, months after its initial launch, Google has launched their Google+ Pages for businesses.  The debate begins whether businesses will benefit by adding Google+ to their social media marketing plan, or to stick with the likes of Facebook, LinkedIn and Twitter.

Our attitude is why not?  Setting up a Google+ page won’t harm you and any added exposure for your business is good.  And if Google+ does take off, you’re already in on the ground floor of something big.  Plus, setting up a business page is quick and easy.

To show how painless it is to set up a business page, Captivation Media decided to set one up for their client, Man I Hate Mondays.  We’ll guide through each step of the process so you can have yours up and running in no time too.

Step #1

Go to http://www.google.com/+/business/ to get started.  Then click on “Create Your Google+ Page”.

Google+ for Business - Step 1

Step #2

Next, pick a category for your business.  Choose from “Local Business of Place”, “Product or Brand”, “Company, Institution or Organization”, “Arts, Entertainment of Sports” or, if your business doesn’t fit neatly into one of those categories, you can choose “Other”.  In our case, since Man I Hate Mondays is a weekly webisode, we selected “Arts, Entertainment or Sports”.

Google+ for Business - Step 2

Step #3

Once you select your category you will be able to add your company or brand name and website address.  Then add a sub-category.  The sub-categories differ depending on which category you initially chose.

Then check the box if you agree to Google’s terms and there’s another box to check if you want to be informed of future Page release and information.

When you are all done on this page, press the red “Create” button.

Google+ for Business - Step 3

Step #4

On the next screen, you will customize your business page’s public profile.  For your tagline, Google allows you only ten words to create your message – so make those ten words count!  On this page you can also upload a profile picture.

When finished, press the blue “Continue” button.

Google+ for Business - Step 5

Step #5

Now you can tell your personal Google+ circles about your new business profile.   If you decide to post news about your business here, remember the message will sent through your personal profile.

Google+ for Business - Step 6

 

Congratulations!

You’ve just set up your Google+ business page.  On the welcome screen you’ll find a link to your business profile page as well as a Google+ button you can add to your website.

Google+ for Business - Step 8

 

What’s Next?

Now you can start adding people to circles and posting on your wall.

We found it very easy to post the latest Man I Hate Mondays video right from Youtube.

Google+ for Business - Step 9.1

 

Now that Google+ has built it, will businesses come?  Only time will tell.  Google still has an uphill climb if they are going to convert Facebook’s 800 million users to Google+, but their business pages are a step in the right direction.  Google+ isn’t perfect by any means.  Like other social media networks, upgrades will most likely coming.  Things seem a bit underdeveloped and unorganized so far.  Hopefully Google+ will add vanity URLs for their business pages soon.  For now, your URL is just a group of random characters, but there is a site which allows you to create a vanity redirect to your new page called GPlus.to – check it out!

Having the power and influence of Google’s search engine and ad tracking system makes it an instant player in the social media game.  Like many others, we’re curious to see how long it takes Google+ to move up in the rankings.

Have you set up a Google+ business page yet?  Are you planning to?  Do you think Google+ will eventually replace your Facebook page as your main social media marketing strategy?  We want to hear from you!  Tell us what you think in the comments section of this post on our Facebook Fan Page.  Thanks for reading! 

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