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Choosing the Right Digital Agency

Your business has been growing. You’ve put in long hours, so much that you doubt your spouse could pick you out of a police line-up. You’ve handled the local marketing efforts as best you could, considering no one really has a background in the subject. You see a bright future for your company. But growing […]

Attack of the Halloween Commercials

Our Top 25 Best Halloween & Horror Ads of All Time October is our favorite time of the year.  It’s a time to go to haunted attractions, watch horror movies and attend Halloween parties.  Of course, television commercials play their part too, setting the mood for us to buy things during the scariest season of […]

Pricing Vs Value – Not All Peanut Butter is Created Equal

At Captivation, we have the distinct privilege of working with great companies – new and old, from all over the world and every walk of life.  Each organization we help sells products and services vastly different from the next, but all however, share the same common mantra – love what you do, and find ways to make money […]

2014 Haunted Attraction Marketing Guide

Halloween Marketing as a Year-Round Mentality October has finally arrived. And for many of us, it’s the most wonderful time of the year. The stores are full of Halloween merchandise, jack-o-lanterns are popping up on porch steps and haunted attractions are scaring up business throughout the country. For a haunted attraction owner, the focus is […]

Captivation Media Wins ADDY Award for #CYDMario

A Professional Silver ADDY award was given to Community Youth Development (CYD) of SarasotaCounty for #CYDMario, a Super Mario-inspired video campaign in association with the Giving Partner Challenge.  The ADDY Underground Awards Gala was held on February 22nd, 2014 and is sponsored by the Suncoast chapter of the American Advertising Federation (AAF). CYD turned to […]

Captivation Media Group to Speak at HAuNTcon 2014

Just announced – Captivation Media has been invited to conduct a business class entitled “Critical Components of a Haunted Attraction Website” at the 2014 HAuNTcon. HAuNTcon is an acronym for the Haunted Attraction National Tradeshow and Conference. HAuNTcon is for haunted attraction owners as well as people who love haunted houses and Halloween. This year the tradeshow and […]

Using Images to Grow Your Facebook Fan Page

We’ve talked in previous blogs about how Pinterest, an image-driven social media site, can help grow your business.  And while sites like Pinterest have skyrocketed in popularity, Facebook is still king of the social media hill.  Many business owners still don’t take full advantage of posting images to help grow their Facebook business page. People […]

Halloween Horror Nights Orlando – 2013 Survival Guide (Updated)

While it still feels like summer in Florida, visitors to Orlando may feel an unsettling chill in the air as Universal Studios Halloween Horror Nights opens once again for the 2013 Halloween season. The Captivation Media team will be there opening night (Friday, Sept. 20th) for a weekend of frightful fun at its annual mini […]

5 Tips for Marketing Your Haunted Attraction this Year

Last year, I still remember a conversation between my niece and her friends as I drove them towards the town’s cineplex.  The names have been changed to protect the not-so-innocent. Carla:  Jeremy said he saw the movie and he said it sucked.  I don’t want to waste my money. Mandy:  Really?  Then I don’t want […]

Business Partner of the Year 2013

Last night our team had the privilege of attending the 17th annual “Celebration” event hosted by local non-profit Community Youth Development (CYD) at the Sarasota Yacht Club. The organization – who’s mission is dedicated to empowering youth as leaders in service to the community, spent the evening recognizing students, adults and businesses that assist in its continued […]